About Me
Seasoned Lifecycle Marketing Specialist with extensive experience building and automating customer journeys, optimizing segmentation, and executing high-impact campaigns. Demonstrates proven ability to improve deliverability, increase engagement, and streamline processes using tools like Salesforce Marketing Cloud, Eloqua, Marketo, and Oracle CRM. Excels at driving efficient program execution, rigorous QA, and cross-functional collaboration to deliver measurable results in lifecycle marketing environments.
Professional Experience
Feb 2024 - Aug 2025
ABBVIE | Marketing Automation Specialist
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Built and scaled automated CRM campaigns, ensuring error-free email and SMS delivery
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Led QA and A/B tests that improved deliverability and raised open rates by 18%
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Analyzed customer insights to refine campaigns and boost engagement for wellness solutions
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Automated segmented send logic to target high-value cohorts based on behavioral triggers
Jun 2023 - Oct 2023
Federal Home Loan Bank of NY | Marketing Analyst
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Managed Eloqua and Oracle CRM contact lists and optimized campaign distribution
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Developed and executed targeted email campaigns; reported outcomes in Eloqua
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Administered WordPress site and resolved syntax errors using Adobe Dreamweaver
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Built project tracking system and delivered monthly reports on email and web updates
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Designed custom GA4 reports and tagging for outbound click tracking
Apr 2022 - Feb 2023
HelloFresh |
CRM Manager - Email Operations, Refer A Friend
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Implemented personalized marketing strategies by managing audience data in Salesforce
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Led analysis of campaign KPIs and A/B testing results to guide optimizations
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Drove referral program relaunch, increasing engagement and conversions
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Developed and refined multi-channel lifecycle campaigns for higher customer engagement