My Background

Professional Profile

Marketing Automation Specialist with 7 years of experience in data analysis, campaign management, and cross-functional collaboration. Proven track record of leveraging marketing analytics to drive measurable outcomes and optimize client engagement through targeted strategies. Adept at collaborating with stakeholders to translate business requirements into effective marketing solutions.

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LinkedIn Profile

Recent Experience

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Federal Home Loan Bank of New York

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Orchestrated seamless member engagement by creating and expertly managing distribution segmentation lists in Eloqua/Oracle CRM systems.
Crafted and executed high-impact email campaigns in Eloqua while providing actionable insights through detailed reporting, consistently achieving impressive results.
Serve as web administrator for a custom WordPress site, ensuring a flawless online presence that captivated and retained users.
Innovatively developed and managed a robust project tracking system, delivering monthly performance reports on email communications and website updates to maintain a competitive edge.
Engineered custom Landing Pages and forms in Eloqua with precision using HTML and CSS formatting, seamlessly blending aesthetics, and functionality.
Troubleshooting webpages for syntax errors in Adobe Dreamweaver.
Designed custom Google Analytics (GA4) reports utilizing Looker Studio, delivering in-depth insights to drive informed decision-making.
Enhanced Eloqua email communications by meticulously formatting dynamic components, elevating user engagement and conversion rates.
Established custom tagging conditions to accurately record outbound click-through performance, providing valuable insights for optimized results.

Apr 2022 - Feb 2023

CRM Specialist, Email Operations - Referrals

HelloFresh

Oct 2021 - May 2022

Marketing Automations Sepcialist

Madgex, a Wiley Company

Mar 2021 - Mar 2022

Digital Marketing Specialist - Content

Midea America Corp.

Apr 2020 - Sep 2020

Digital Marketing Manager,
Experience Optimization

Audible, an Amazon company

Managing audience data using Data Extensions and SQL Queries in Salesforce Marketing Cloud to implement personalized marketing strategies (~ 1.5M customers, among the 4 brands)
Closely monitor major KPIs for Evergreen campaigns and A/B testing: Open Rates, Bounce Rate, Conversions (CVR), Online Referrals, Sessions, and Click-Through Rates (CTRs) using Tableau.
Strong focus on the direct to consumer ECommerce channel and executing the strategic brand objectives, launches, and activities
Spear-headed relaunch of monthly customer referral challenge by creating 6 cohorts based on the participation level and measuring each group's impact. Lower-level participation entries and winners increased by 25%
Create, refine, and optimize D2C email campaigns and journeys using Salesforce Marketing Cloud for evergreen and special promotions.
Successfully launched a Refer A Friend program that resulted in a 20% increase in organic customer acquisition over 3 months.
Increased customer referrals by 18% with the White Label brands, resulting in a 10% increase in overall referral conversions.
Provide tracking strategies and framework for UTM codes to connect all marketing efforts.

*Freelance assignment through 24 Seven Talent*

Construct Roadmap whiteboards using Miro for Welcome, Engagement, Re-engagement, and Top Customer campaigns
Strategized and implemented communication channels for email nurture campaigns
Manage project schedules and timelines using Smartsheet with multiple stakeholders and teams
Develop content and copy strategies for email delivery
Successfully implemented marketing automation system, resulting in a 20% increase in lead conversion rate
Build Automation maps using the Active Campaign platform
Approve and collaborate on email designs and frameworks
Establish a delivery cadence for each channel

*Part-Time temporary assignment through Creative Circle*

Co-managed content and optimization strategy Midea Brand websites (Eureka, Toshiba Lifestyle, Pelonis, Midea, Comfee) using Adobe Experience Manager.
Coordinate across multiple global departments and collaborate with external Creative Team and other agencies to design, build, and launch product campaigns
Manage and execute social platform post and schedules for Midea and Eureka channels using Sprout Social
Coordinate with external Marketing Agencies on special promotions campaigns
Manage, execute, and report on website optimizations, A/B testing, provide insights and improvements to code
Create and manage publishing calendars for web and social publishing using Monday.com
Co-manage website projects with IT department and external agencies
Use Agile methods for project sprints, bug fixes, and A/B testing plans
Created web publishing workflow process for PMMs to submit updates and additions

Co-managed content and optimization strategy for Audible's online store on Amazon's US Marketplace.
Coordinated and across multiple global departments (US, FR, EU, UK) and collaborate with external Creative Team and other professional consultants to design, build, and launch up to ten A/B testing experiments monthly on Amazon.com.
Monitor and report site traffic and TTRs in weekly Collaborate with multiple stakeholders to implement and execute national/global promotion campaigns.
Use Agile methods for project sprints, bug fixes, and A/B testing plans
Manage all landing pages and links in the online storefront for various cohort user experiences.